For our "SEO Analytics" feature, Frase integrates with Google Search Console (GSC) to pull in SEO data related to the domains of your GSC account. This allows for monitoring existing pages and identifying potential optimization opportunities.
On the Basic plan, one domain can be accessed. On the Team plan, unlimited domains can be accessed.
To set it up, first navigate to the "SEO Analytics" tab and click the "Integrate Google Search Console" button and sign into the account you wish to integrate.
Once loaded up, you'll see important KPIs related to performance in Google, and any of those options you click on will reflect in the graph.
Queries, pages and clusters
There are a few sections that sort the table under the graph: “Queries”, which shows queries that pages from the domain are ranking for, and “Pages” which show the pages ranking for those queries.
The third tab, “Clusters”, will group the queries together under a main bolded label with a few aggregate KPI metrics.
For the "Queries" tab, there is a search bar to filter queries, but for both "Query" and "Page" filtering abilities, those can be accessed from the top right (screenshot below).
Statuses
A vital piece to SEO Analytics is the "All Pages" or "All Queries" dropdown, which will present various statuses that define positional ranking and movement in Google.
- Top Result: Position is 1-10 and has not recently experienced ranking loss
- Quick Win: Achieved 1-10 position within 3 months from publishing
- Ranked: Generating clicks, but no leading avg. position
- Decay: Lost more than 2 positions and clicks decreased
- Opportunity: Position is 10-50, but impressions are growing fast
- Unranked: No clicks generated, and weak position
Create a document for SEO optimization
Once you've decided what you want to optimize in Frase, either from the "Queries" or "Pages" tab, click the plus icon next to it.
The ensuing window should then preview the queries and the page that the Frase document will be based on.
Click the "Create Document" button to create the document, process the search results and navigate to the "Optimize" tab to see which semantic topics you should add to your page!
Download report
Click the "Download Report" button to download filtered data into an Excel sheet for your team or client!
