Getting Google search results analysis and some critical elements to begin your content process starts with the Automated Content Brief.
Inside of an "SEO Workflow" document, click the "Generate content brief" text in the blank Frase editor, or click the "Generate brief" button in the right sidebar.
The following options are gathered from the search results and/or generated with AI (using search result context) to create the content brief:
- Guidelines: High-level goals and guideline placeholder with average word and heading count across the top Google results
- Titles: Titles generated by AI using search result context
- People Also Ask: Related questions asked on Google
- SERP: Search results listed with title, meta description and link
- Outline: Header structure generated by AI using search result context
- Topics: Semantic topics (individually in a list and also grouped in Clusters) pulled from the top search results
- Questions: Questions mentioned across the content of search results
- Statistics: Number-related elements/statistics appearing in the search results
- Links: Pages the search results are linking to
Select the options you'd like to use, and click the "generate brief" button.
Once generated, click any of the sections on the left to review the content, and clicking the "insert brief to editor" button at the bottom right will paste the brief into your editor!
